In the last few years, I haven't seen anything from CompTIA that appears to be a comprehensive strategy at all.
If I were running things, I would focus on improving the brand of the current suite of certifications, not adding continuing ed courses that you can get anywhere for a fraction of the price.
Well, the challenge is that, frankly, they're a business and they have to at least make enough revenue to pay their people, even if it focuses on marketing the brand into the industry. I think it's easy to armchair quarterback the problem, but none of us know, truly, what goes on in the executive suite with respect to the company's direction and how to keep that brand going, even in the face of all those other certs out there trying to claim market dominance. We're all speculating. Meanwhile, I think CompTIA is trying to figure itself out, post divestiture.
Since CompTIA stays neutral in the certification sphere, this means it doesn't have all that corporate backing (like Microsoft, Amazon, and so forth, since they have their own cert programs). The divorce of the membership organization from the certification brand was good for all those MSPs that didn't really care about the certification branding and probably thought the training/partner side was an anchor. I saw that dynamic when I went to ChannelCon and Partner Summit. Always felt like the partner side were the redhead stepchildren. The fact that there was no partner summit this year led me to believe this dynamic.
In business, no one is going to give you money for just existing. And no one cares about what you did yesterday - it's always about what you're doing now that matters. Maybe the courses aren't all that great, but I guess the question to you is, how can CompTIA "improve the brand" in a way that equates to short term revenue? Right now, I don't think that's enough to sustain CompTIA into the long term, depending on how much money they have on hand. Revenue is life in business.
Again, this is all annoying speculation at the end of the day.